Welcome to the Online Art Portfolio of Shannon Parish, Cartoonist,
Illustrator, Graphic Recorder |
|
|
|
How To ...
Contract for
specific illustrations or original cartoons
Often a customer has a specific need or
character in mind. Choosing existing clipart or cartoons sometimes
doesn't work for a new project, and so they call me to consult
with them regarding creating a new piece of artwork or cartoon. If
you don't mind the image being resold, then you save money. If you
want artwork that will be original to your product and own all rights,
then your investment will be higher. Copyright and licensing is
negotiable when you have a win/win outcome in mind.
Call me at
1 (720) 295-7409
Contact Form
Come up with Ideas
Consider your target
market and your message. Age, income and message content determine
not only whether or not you will use artwork - but what kind of
artwork, where and many. go here for ideas ...
or call me for a creative consultation.
top
Understand
Pricing
Artwork, whether it is an illustration or a
cartoon is priced per usage, not per item like something you would buy off
the store shelf. go here for more
information ...
top
Understand
Licensing
Per usage, work for hire or royalty free? If
it's per usage, then you are licensing it for a specific purpose.
Understand your terms and what type of licensing is involved.
Visit
the following websites for additional information:
Graphic Artists Guild
90 John Street, Suite 403, New York, NY 10038-3202, 212-791-3400
National Cartoonists
Society: c/o Bruce Beattie, President
344 Brown Pelican Drive, Daytona Beach, FL 32119-1398 (904) 767-0657
Society of Children's
Book Writers and Illustrators
22736 Vanowen St., Suite 106, West Hills, CA 91307 (818) 888-8760
American Institute of
Graphic Arts
164 Fifth Ave., NY NY 10010 (212) 807-1990
Sample licensing information
Getty Images has a fine selection of
photographs, illustrations and film. After searching the Internet
for concise wording describing licensing and limitations, I've found
their description to be the best. You may visit their licensing
page by going to:
http://creative.gettyimages.com/source/home/license.aspx You will
also gain a much greater understanding of the value placed on original
and stock art.
top
Plan Your Time Line
Drawing, painting and creating artwork
takes time. First there is the conception, then there are sketches and
editing. Once editing is final and you are happy with the initial
sketches, then your artwork can be inked and colored. How much time it
will take depends on your project, the amount of detail that will be
required in your artwork and how many edits are needed.
You can save time by cutting out
details. Obviously each detail creates a different piece of
artwork - but you can even start with the pencil sketch. Some
clients fall in love with the initial sketch and want to stop there.
Some prefer line drawings only, some want shadows added. Then of
course, there are the colored pieces - and beyond that are adding
shadows, patterns and additional details. The amount of time
needed for your project depends on your needs.
top
Plan Your Budget
If you are writing a children's book,
understand that the artwork that is included in your book MAKES your
book a hit. Plan according to your commitment to your project. If
you don't care about sales and profit, then it won't matter as much when
you spend a little less on your project. But if you are committed
to your project and care about sales, then planning ahead is vital.
The value of an audience 'getting it'
when you show a cartoon or illustration during your motivational speech
gives you a greater value to your client. Cartoons in workbooks,
illustrations in manuals and presentation cartoons engage more of your
audience in your message. There's always a higher return when you
are willing to invest ahead of time in your project - and in your
clients understanding of your message.
top
Negotiate
Contracts can be negotiated. Win/win
outcomes always provide the happiest results.
top
Fundraising with Art Prints
Contact me
about your fundraising project. Whether its my
pen-and-ink-stippling-prints or a custom cartoon, people love to support
special projects while receiving something back in return. It gives
them a good excuse to make that final decision to invest or support your
endeavor.
top
|